How to type upside down letters & backwards text ?

How does this tool flip text up side down and backward?

The JavaScript program converts English letters to unicode characters and symbols that look inverted, to make it look like you’ve created upside-down text on the computer. Most of them come from the character sets “Latin Extended” and “International Phonetic Alphabet”. Unfortunately there are no upside down numbers and not enough upside down capital letters, so this tool supports lowercase letters only. This page uses the font “Arial Unicode MS” to display the flipped text. You can learn the letter mapping behind this upside down text generator by viewing this page’s html source code. Enjoy this trick on internet forum, blog, IM, & chat!

Check it out…


UXBASIS released by Hello Group

At Hello Group we have created a website explaining how and why we what we do when working with our clients… we have named it UXBASIS !


UXBASIS is way of combining the numerous tools available to us and forming a unified process that sits within a digital agency and it’s other important departments – creative, tech and client services. The beauty about the model is it is fully adaptive to any clients needs, can fit with tech’s agile process and incorporates creative and development at key stages in the creation process.

The model is based on the creative process of a four part cycle; plan, act, observe and refine. On top of that is Jesse James Garretts’ five layers model for web development. The added bonus is that it doesn’t need to be a website but it can be any interface. It is purely ux focused but acknowledges the necessary touch points of where we need to engage with other parts of the business.Of course it is not new in terms of tools but it is in terms of making this work in a digital agency. An important factor is that the UX team has this as a manifesto and we stick to it completely. By having an agreed approach we can engage others in a common language.

We are producing cards (and we know they are not a new idea, see IDEO and the IA summit cards) to help our client services team communicate our methods to customers. It gives them the language necessary and helps cost projects by seeing when to use them and what they are.

It helps the company become more efficient keeps the quality of our work high and ensures transparency with the client. These tools all are valid and are frequently used. There are many more but these we feel are at our core to produce the best results.

The website is here with each tool explained and a poster and cards have also been produced. UX BASIS gathers it all up and makes our process transparent and communicable. It provides anchorage along the way for the journeys our client projects take us on.

Check it out…


IDD 2009 Conference

SIGCHI.DK is an organization in Denmark dedicated to Interaction Design targeted at industry professionals and students alike.


Along with many many interesting presenters, our own James Kelway (UxD & IA) at Hello will be doing his “Usability is Dead” session.

James Kelway will in his session explain to us why UX is not just about building huge coherent web architectures. How we have become digital nomads – building tents, rather than building houses, in environments that suit our needs. People no longer inhabit worlds built by designers, but in worlds built by themselves.
Increasingly it is about building applications and understanding how applications interact with each other and their embedded environment. It is about forging relevant links with technologies that are appropriate. Relevance has surpassed usability as the most important factor of web strategy and web design.
Context defines how usable your experience needs to be, and we are steadily moving from interface design to concept design… IA and UX has for many years looked at the web in a traditional one way communications paradigm, where it is all about conveying a message to the end user.
But the Internet is not the new newspaper, the new radio or the new television. The web is actually not a medium at all, if anything it is a paradigm of interaction. It is something completely different which as a discipline we need to demonstrate with an open approach to our design work, that is documented, shared and refined.
Those involved in the field must realize that usability is becoming more bound by context and relevance to individual needs, it cannot be merely prescriptive.

Anyways, check this and all the other sessions out here…